- Create networking opportunities for the sport and business communities in an effort to coordinate and maximize partnerships.
- Provide assistance to sport organizers who host sporting events in the community.
- Increase community awareness and promote sporting events hosted in Brantford.
- Provide positive and memorable experience for visitors who come to Brantford to participate in sports.
- Promote Brantford as a preferred sport event destination to stimulate the growth and development of Sport Tourism in the community.
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